Vision and business idea

The Business idea

"We design, develop and offer a line of long lasting, timeless clothing and accessories. They are specially designed for the active adult woman and her desire to feel well dressed and comfortable all day, every day. She feels that the collections are easily accessible and it is a pleasure to shop at Alice & Fay.
Getting input from her is a vital way of actively letting her influence us.
We always listen and constantly improve our selection to better meet her needs."

The Vision

"She experiences that our selections simplify her active lifestyle and contributes to her having better self-esteem and enhances her quality of life."

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